A large and reputed online retail marketing company in the US.
Content development and publishing for numerous products offered on the client’s website. Content must be developed and presented in a simple and appealing way that attracts the customer’s attention and leads to a sale.
In this type of content development, the challenge is to do a detailed research on the products through numerous sources, understand the uniqueness of the products, frame the content data in a simple and highly appealing way that attracts the customer’s attention. The final content should be between 550 to 750 words and search engine friendly. This process can be highly subjective and requires both skill and experience.
rProcess augmented a dedicated content development team trained specially on complex written and research oriented skills. This team also specialises in Search Engine Optimization (SEO) techniques. The process is to initially analyze the products the merchant is selling, find and segregate similar kind of merchants and gather as much raw information as possible. Subsequently using the requisite skills, experience and techniques the team develops the requisite content in multiple versions. Finally, the most optimum content meeting all the specifications is selected and published.
A holistic quality check of the data developed is carried out for both accuracy and presentation by dedicated Quality Analysts and online/offline feedback is provided to get the best output from the delivery team.
This solution offered by rProcess enabled the client to publish accurate and appealing data on their merchant website resulting in significant growth, visibility, branding and higher sale of the products offered.